I. Available Actions on an Existing Campaign

Extend a campaign or add budget

It is possible to modify a campaign's duration or budget under certain conditions:

• You cannot extend a campaign that has been stopped by our algorithm.
• You can extend a campaign that has been terminated or refunded.
• You can add budget without extending duration, but you can't add days without adding budget.

How can I change the duration or budget of a campaign?

Step 1 - Access your campaign

• Go to Campaigns page and select the campaign you wish to modify.

Step 2 - Click on “Extend"

Step 3 - Add a new date and/or additional budget

• You can choose a new end date or add budget, but these two actions are not mandatory. You can modify either of them to suit your needs.

Once you've made your changes, press “Validate”. Your campaign will be updated with the new settings.

Edit an ongoing campaign

You can modify certain parameters of your campaign directly from your dashboard. Here are the elements you can adjust and the conditions you must respect.

1. Go to campaign modification

• Go to your profile's dashboard.
• Select the campaign you wish to modify.
• Click on the edit button to access the editable parameters.
• To modify the campaign name, just click on "Rename" when you pass the pointer over the pencil.

2. Editable elements

You can adjust the following parameters:

• Audience: Modify or adjust your targeting to optimize results.

• Content: Change visuals or video if necessary.

• Date: Add time to your campaign if it is still running.
• Budget: Increase the budget to reach a larger audience.

Conditions for modifying a campaign

• No minimum number of days required to make a modification (for the moment).
• If the campaign is finished, you'll need to extend it before you can modify it.

Duplicate a Campaign

The “Duplicate” function lets you recreate an existing campaign while reusing its settings (audiences, content, budget), which saves time. It’s especially useful if you want to restart a stopped campaign or test a new approach without starting from scratch.

Steps to duplicate a campaign

1. On the app, select the profile concerned (or go to the “Campaigns” section)
2. Find the campaign you want to duplicate in the campaign list.
3. Click on the “Duplicate” button.

4. A new campaign will be created automatically. You can then adjust the content, targeting, or budget if needed before validating.

 II. Common Mistakes

Your advertising campaigns may be rejected by advertising platforms such as Meta (Facebook, Instagram) or Google for non-compliance with advertising policies. Here are the most common reasons and tips on how to fix them:

Failure to comply with advertising policies

Each platform has strict guidelines regarding ad content. Common violations include:

• Inappropriate or offensive content: Ads containing images or messages deemed offensive or inappropriate are automatically rejected.
• Prohibited products or services: The promotion of certain products, such as illegal substances, weapons, or tobacco products, is prohibited.

➡️ Solution: Before submitting your campaign, review the advertising policies of the relevant platform to ensure that your content complies.

Copyright issue

Copyright refers to the intellectual property rights that protect a musical work. When a song is used in content (music video, post, story, advertisement, etc.), its use must be authorized by the rights holder, often the distributor or record label.

When you launch a campaign on an existing post that contains the artist's music, advertising platforms, mainly Meta (Facebook/Instagram), may block its distribution.
The reason: the artist's Instagram (or TikTok) account has not been whitelisted (officially authorized) by the distributor.

How can this problem be avoided?

Before launching a campaign, make sure that the artist's Instagram or TikTok account has been whitelisted by the distributor.
→ Without whitelisting, the ad may be automatically blocked.
→ If the account is whitelisted but the block persists, launch the campaign as a Ghost post. 

 What to do if your campaign is stopped due to copyright issues?

If your campaign is rejected due to a copyright issue:

1. Cancel your campaign on the Ctrl+Reach app.
2. Contact the artist's distributor to request whitelisting of the account concerned.
3. Once this has been done, relaunch the campaign from Ctrl+Reach. 

Carousel problem

Carousels are subject to numerous rules on Meta, which very often leads to rejections.

Here are the main limitations:

• ❌ Carousels containing a mix of photos and videos cannot be used.
• ❌ Carousels are only allowed for engagement campaigns.

👉 In summary: carousels are a risky format, and we strongly recommend not using them for your campaigns. If you still want to use a carousel visual, opt for a ghost post, which bypasses these restrictions.

Problem with collaborative post

A collaborative post between two accounts can only be sponsored if the post originates from the account launching the ad.
This means that if the artist connected to Ctrl+Reach is not the author of the post, Meta will automatically reject the campaign.

➡️ Solution: If you still want to sponsor this content, use a ghost post, which allows you to republish the content without depending on the original collaborative post. 

Advertising settings

To launch an ad on Meta, the artist must enable personalized ads in their Instagram settings.
If the artist has enabled the paid option “See fewer personalized ads,” Meta will block any campaign creation, as the account is no longer eligible for advertising.

➡️ See our dedicated article to learn how to change this setting.

Content quality (existing post)

Meta may reject content if it does not meet minimum quality standards.

➡️ Rule to remember:

• Your image or video must be larger than 500 px.
• Below this threshold, the campaign will be automatically rejected, so you will need to change the content. 

](https://help.ctrlreach.co/en/article/content-practices-1n5fryq/)

Ineligible publication

Some posts simply cannot be sponsored, particularly when they contain:

• Event tags
• Product tags

Meta then considers the post ineligible for advertising.

➡️ Solutions:

• Either choose another post,
• Or reuse the same content but via a ghost post, which removes the problematic tags. 

If your campaign is rejected, carefully review the reason and make the necessary corrections. Once you have done so, you can relaunch a new campaign.
If you have any questions, please contact support at team@ctrlreach.co.

III. Campaign Automatically Stopped

There are several reasons why a campaign may stop automatically. Here are the main causes and the actions you can take to solve the problem:

Budget reached

Cause: The campaign spent its entire budget.
Solution:

• Check your total budget in the campaign parameters.
• If you wish to continue, extend your campaign with additional budget.

End date reached

Cause : Campaign duration has expired.
Solution:

• Check the dates defined in the campaign parameters.
• If necessary, create a new campaign by adjusting the duration.

Insufficient performance

Cause: The Ctrl+Reach algorithm can stop a campaign if performance is not good enough or if the campaign spends too fast.
Solution:

• Review your targeting criteria: broaden the audience or adjust the centers of interest.
• Analyze the performance of advertising content (visuals, videos, text) and try a new format or message.
• Reduce geographic restrictions if your audience is too small.

Non-conforming or rejected content

Cause: If the content or settings of your campaign do not comply with the platform's advertising rules, it may be stopped.
Solution:

• Check the reasons with our support.
• Modify content or settings according to the guidelines provided.

Technical problems

Cause: Bugs or technical errors may cause your campaign to stop.
Solution:

• Refresh your dashboard to check if the problem persists.
• If the technical problem continues, contact our support team.

IV. Campaign Under Review +24h

If your campaign has been pending approval for more than 48 hours, our team has likely already sent you an email to better understand the reason for the delay.
Campaigns can be rejected or stopped for several reasons. Here are the most common ones and their solutions.

Copyright issues

When a campaign is launched with an existing post that contains the artist's music, advertising platforms (Meta/TikTok) may block distribution due to copyright issues.

Solution:

• Check that the artist's account is whitelisted by their distributor.
• If the account is already whitelisted but the block persists → use a ghost post to launch the campaign. 

Instagram advertising settings

Another reason for rejection comes from Instagram's advertising settings.
If the account linked to the campaign has enabled the “see fewer personalized ads” option, Meta may refuse to run the ad.

Solution:

• Check your advertising settings on Instagram.
• Select the “use without payment with ads” option before restarting the campaign.
• Then let us know (via chat or email)

Key points to remember

• Always anticipate whitelisting with the distributor to avoid copyright-related blocks.
• Check Instagram settings before launching a campaign.
• If the block persists despite everything, opt for the ghost post option.

V. Budget Not Fully Spent

If your advertising budget hasn't been fully used, there are a number of reasons for this. Here are the most common reasons and solutions.

Limited audiences

Performance problems

Conflit ou bug technique

Budget and campaign duration not aligned

Unsuitable content

Updated on: 02/09/2026