Campaign Launch - Tour Campaign

Focus: Tour Campaign

Going on tour, with a different ticketing page for each date? The Tour Campaign lets you promote all your dates in a single campaign. People who click on your ad land on a destination page that lists your dates, each with its own ticketing link.

How to set it up

1. Click New campaign.
2. In the objectives, select Sales & Others, then Tour Campaign.

3. Set up your campaign as usual: duration (3 days minimum), platforms, territories (€50 minimum per country), demographics, audience and content.
4. In the Landing page step, add a Custom link for each date of your tour with the matching ticketing URL. You can then reorder your links however you like.

5. Customize your page: background video (or track artwork), artist name, release name, custom footer.

6. Save, then launch your campaign from the Launch it! step. the link is active once the campaign is launched. Here is a type of link you can obtain when you click on the ad:

Good to know

• All types of ticketing links are supported.
• No streaming platform is needed: the campaign only redirects to your ticketing pages.
• Results are measured in link clicks, meaning redirects to your ticketing pages.
• The Tour Campaign is available on all plans.

Updated on: 06/10/2026