Optimization

• Improving performance

  Optimizing your campaigns is essential to maximize results while keeping your budget under control. Here are some practical tips to help you identify areas for improvement and get the most out of your campaigns.   1. Refine your target audience Analyze the performance of your current audience Check demographic data: age, gender, location, etc. Adjust your parameters if the current audience is too large or too small.   Leverage similar audiences (lookalike) Use your existing datFeatured

• Budget not fully spent

  If your advertising budget hasn't been fully used, there are a number of reasons for this. Here are the most common reasons and solutions. 1. Limited audiences 2. Performance problemsFeatured

Understanding statistics and analyzing performance

• Understanding statistics and analyzing performance

  To assess the effectiveness of your Ctrl+Reach campaigns, here are the key indicators to monitor and the expected averages for a good campaign. 1. Key metrics for your campaigns For Interactions & Awareness campaigns (https://storage.crisp.chat/users/helpdesk/website/-/7/7/c/6/77c66f5e87ea8c00/capture-decran-2025-07-10-a-156fepnr.png =724xauto) Boost post Generate interactions & increase the visibility and view of an existing post KPIs to watch : Impressions: NumberFeatured

• Focus : Popularity Index

  The popularity index is a performance indicator available on Spotify. This indicator, which ranges from 0 to 100, reflects the popularity of your track. The higher your score, the more your music is currently being listened to.   This indicator is visible on CtrlReach only for listener campaigns and for singles. Since it analyzes one specific track, it does not work for albums.   How to read your results   The popularity index corresponds to the blue curve on CtrlReach. It is displayed inFeatured