Global Ctrl+Reach

• Glossary - Global Ctrl+Reach

  Campaign An advertising initiative launched to promote a news item/product. Campaigns can be configured on different platforms such as Facebook, Instagram, Youtube or Tiktok.   Smartlink A personalized link that redirects users to multiple music streaming platforms (Spotify, Apple Music, etc.) or sites based on their preferences, facilitating the promotion of tracks, albums, events or merch.   Targeting The definition of the demographic, geographic and behavioral criteria of the userFeatured

Set up on Ctrl+Reach

• Glossary - Set up on Ctrl+Reach

  Meta Formerly Facebook, Meta brings together several platforms, including Facebook, Instagram, Messenger and WhatsApp, and allows you to manage your various accounts on a single interface   Business Manager A Meta tool that lets you manage advertising accounts, audiences, business pages, pixels... and above all user roles to better control access and data.   Pixel A few lines of code placed on a web page to track users' actions after clicking on an ad. Used to measure conversions andFeatured

Set up campaign

• Glossary - Set up campaign

  Campaign objective The main goal of an advertising campaign, which determines the type of action you want to encourage. The main objectives available are : Interactions & Awareness: Increase views, likes, shares or followers. Audience Growth: Get more subscribers or visits to your profile. Listeners & Save: Generate streams or pre-saves on streaming platforms like Spotify. Sales & Others: Generate sales or redirect to an external link.   InStream / Pre-roll ViFeatured

Socials

• Glossary - Socials

  Dark Post / GhostPost A sponsored post that is not displayed publicly on the profile or page, but is visible only to the audience targeted by the advertising campaign.   Cross post The publication of the same content on several different platforms or accounts (for example, on Facebook and Instagram) simultaneously.   Spark Ads (TikTok) An advertising format unique to TikTok that enables existing organic content published by a creator or brand to be promoted directly from their accounFeatured

Campaign results

• Glossary - Campaign results

  Conversion An action we want the user to perform after seeing an ad, such as a purchase, a click, a registration, or any other significant action.   CTR (Click-Through Rate) The click-through rate, which measures the effectiveness of a campaign by dividing the number of clicks by the number of impressions. It is used to determine engagement with advertising.   KPI (Key Performance Indicator) A key performance indicator, used to measure the success of a campaign in relation to objectiFeatured

CRM / EMAIL

• Glossary - Mail Space

  Opt-in The process by which a user gives explicit consent to receive communications or advertising, such as a newsletter subscription or a marketing campaign via a form.   CSV (Comma-Separated Values) A simple file format used to store data. This format is often used to import or export data, such as audience lists (e-mails), into marketing tools or advertising platforms.Featured

Smartlink

• Glossary - Smartlink

  Presave A system that allows users to “save” a piece of music before its official release, often used on platforms such as Spotify or Apple Music.Featured

Music

• Glossary - Music

  DSP (Demand Side Platform) A platform for the automated purchase of advertising space, often used to manage the purchase of advertising on several platforms at once.   Artwork The visual or image used to accompany a campaign or musical content, such as an album cover or promotional visual.   Algorithmic playlists Playlists created automatically by streaming platforms (such as Spotify) based on user preferences and listening behavior.Featured

Financial

• Glossary - Financial

  Wallet The digital wallet where credits and payments available to finance an profile's advertising campaigns are stored.   Credit The payment unit used to finance campaigns on Ctrl+Reach, which can be topped up as needed.   Refund / Remboursement The process by which part of a campaign's budget is returned if it is stopped prematurely, often due to a technical problem or poor performance.   Payment Request A payment request sent via a link generated in Ctrl+Reach. It requires theFeatured