Recommendation for advertising content
Content - Formats and sizes (existing posts)
Each platform (Instagram, Facebook, YouTube, TikTok) has its own specifications / ad placements to ensure optimal performance of your campaigns. Here's a guide to make sure your content complies with the guidelines for placements selected by Ctrl+Reach. Instagram Square post Dimensions: 1080 x 1080 px Ratio: 1:1 Size: <100 MB Story or Reel : Dimensions : 1080 x 1920 px Ratio : 9:16 Size: <100 MB Landscape video (In-Feed) : Dimensions : 1920 x 1080 pFeaturedDark / Ghost post: when and why to use it?
1. What is a dark post? A dark post (Meta or TikTok) is an advertisement created specifically for a campaign and which does not appear publicly on your profile or page. Unlike a classic post, it's invisible to your subscribers your feed, except those directly targeted by the campaign. It's often used to test or target specific audiences without impacting your organic content. 2. When should you use a dark post? To test multiple ad contents (A/B Test): You can create several variatFeatured
Suggestions by campaign type
Optimize my content for a campaign
Optimizing your videos or images is essential to maximize the impact of your advertising campaigns. Here are our best practices to ensure optimal performance: 1. Respect technical specifications Each platform has its own requirements. Here are the key points: Recommended file formats : Video : MP4 ou MOV (compression H.264, audio AAC). Image : JPG ou PNG. Ideal resolutions: Stories/Reels : 1080 x 1920 px (ratio 9:16). Feed : 1080 x 1080 px (ratio 1:1) ouFeaturedRecommended content: audience growth campaign (music)
The aim of audience growth campaigns is to convert the people reached into subscribers. Content plays a key role in this conversion: it must reflect the artist's universe, while being clear, engaging and easily understood. 1. Recommended content types Recommendations: Ideal length: 10 to 30 seconds. Vertical format (9:16) Add subtitles for soundless viewing. Include a call to action (CTA) Here are the contents that work best: Live / performance: live extractFeaturedRecommended content : release campaign (music)
The aim of a release campaign is to attract people by turning the curious into regular listeners. Content is key to a successful release campaign. It must make people want to listen immediately, while reflecting the project's artistic universe. 1. Recommended content types Recommendations: Duration: 10 to 20 seconds Format: Vertical (9:16) Catchy extract from a track (chorus or intro). Adds text with release date, track name or catchphrase. Call to action (CTA). HeFeaturedRecommended content: sales campaign (music)
A sales campaign aims to direct your audience in a consistent way, to a specific link (tickets, merch) to increase clicks and conversions. Here are recommendations for optimizing your content, especially for videos and Smartlink. 1. Recommended content types Recommendations: Vertical (9:16) Duration: 10 to 30 min Integrated text: Name of artist, title of project related to sale, sale date, clear call to action. Contents For ticket sales: Aftermovie or live exFeaturedRecommended content: playlist promotion campaign (music)
The aim of a playlist promotion campaign is to generate listens on a specific playlist (Spotify, Apple Music, Deezer, etc.). The content used must make people want to click on the playlist, discover the universe, and dive in. 1. Recommended content types Recommendations Vertical (9:16) Duration: 10 to 30 seconds Integrated text: Playlist name, mood, genres, clear call to action. Contents Multi-artist editing: song excerpts + names of artists in the playlist.Featured