Understanding statistics and analyzing performance

To assess the effectiveness of your Ctrl+Reach campaigns, here are the key indicators to monitor and the expected averages for a good campaign.

1. Key metrics for your campaigns

For Interactions & Awareness campaigns

Boost post

Generate interactions & increase the visibility and view of an existing post

KPIs to watch :

• Impressions: Number of times an ad or post has been viewed.
• Engagement: Interactions such as likes, shares, comments or clicks.
• Engagement rate: Interactions divided by impressions, to assess content effectiveness..

Promote Music Video

Increase views on YouTube and generate engagement

KPIs to watch :

• Reach: Number of unique individuals who have seen the content.
• Impressions: Number of times an ad or post has been viewed.

For Audience Growth campaigns

Increase Followers

Acquire new followers by driving profile visits

KPIs to watch :

• Impressions: Number of times an ad or post has been viewed.
• Profile visit: Number of times users visit your social profiles after interacting with the campaign.
• Engagement rate: Interactions divided by impressions, to assess content effectiveness..

Collect Emails

Collect fans' email through a dedicated landing page

KPIs to watch :

• Impressions: Number of times an ad or post has been viewed.
• Link clicks: Number of clicks on your CTA.
• Total actions: Interactions such as likes, shares, comments or clicks.

For Listeners & Save campaigns

Listener Campaign

Generate streams and saves on streaming platforms

KPIs to watch :

• CPC (Cost per Click):Average cost for each click generated.
• CPR (Cost per Redirect or Listener): Amount spent for each *new listener ( generated via the campaign).
• Redirection rate: Indicates the effectiveness of Smartlinks in attracting listeners.
• Visits: Total visits to a Smartlink or linked landing page.
• Popularity index: Measures interaction and impact on your audience. Works only on singles

Pre-Save Campaign

Generate pre-saves ahead of your release

KPIs to watch :

• CPC (Cost per Click):Average cost for each click generated.
• Cost per pre-save: Amount spent for each title pre-registered.
• Unique visits: Number of unique users who have visited your Smartlink.

*A new listener is someone who has listened to a track for more than 30 seconds on a streaming platform.

For sales campaigns with Pixel

Tickets and Merch

Promote an external link to promote ticket sales or merchandising

KPIs to watch :

• Taux de Conversion : Pourcentage d’utilisateurs ayant accompli l’action souhaitée (achat, écoute).
• Initiated purchase: Number of times a user initiates a purchase process.
• CPA (Cost per Purchase): Cost for each user who buys a ticket or merchandise.
• Visits: Total visits to a Smartlink or linked landing page.
• Unique visits: Number of unique users who have visited your Smartlink.

Link Clicks

Increase visits to an external link

KPIs to watch :

• CPC (Cost per Click):Average cost for each click generated.
• Link clicks: Number of clicks on your CTA.
• Impressions: Number of times an ad or post has been viewed.

2. Averages of a good campaign

Interactions & Awareness campaigns

For Audience Growth campaigns

Increase Followers

Collect Emails

For Listeners & Save campaigns

For sales campaigns

Tickets and Product Sales

CPC varies depending on the ticket or product price, but here are the average values we can typically provide.

Link Clicks

3. Tips for analyzing your campaigns

• Compare KPIs: Examine each indicator to identify strengths and areas for improvement.
• Optimize: If a KPI is weak (e.g. high cost per listener), adjust targeting or content to improve performance.
• Use benchmarks: Compare your results with the averages above to assess the effectiveness of your campaigns.
• Ask for help: If you have any doubts or need advice, don't hesitate to contact our team for a debriefing of your campaign.

Updated on: 05/08/2025