Pro plan: Different wallet processing (billing)

Depending on the platform on which you launch your campaign, the Wallet will function differently.

YouTube

• To launch a campaign on YouTube, you must top up your Wallet via Ctrl+Reach.
• The amount you credit will be used to pay for your YouTube campaigns.
• Without prior top-up, the campaign cannot be broadcast.

Meta & TikTok

• If you use Ctrl+Reach on your Business Manager (Meta or TikTok), you don't need to reload the Wallet.
• Advertising expenses go directly through your advertising account in BM
• In this case, the Wallet is not used for payment but remains visible in the app for centralized tracking.

Key points to remember

• Launch on YouTube = Top up to launch your campaigns.
• Launch on Meta & TikTok = No need to top up your wallet → billing is done directly through your BM.

Updated on: 19/09/2025