Articles on: PERFORMANCE AND ANALYSIS

Improving performance

Optimizing your campaigns is essential to maximize results while keeping your budget under control. Here are some practical tips to help you identify areas for improvement and get the most out of your campaigns.

 

1. Refine your target audience


Analyze the performance of your current audience

  • Check demographic data: age, gender, location, etc.
  • Adjust your parameters if the current audience is too large or too small.

 

Leverage similar audiences (lookalike)

  • Use your existing data (subscribers, Smartlink visitors, opt-ins) to create similar audiences via Ctrl+Reach.



2. Improve your advertising content


Take care with your visuals and videos


3. Optimize your campaign objectives


Choose the right objective

  • Awareness: If you want to maximize your impressions.
  • Engagement: To increase interaction with your content (likes, shares, comments).
  • Conversions: If you want specific actions (stream redirections, subscriptions, purchases).

 


4. Optimize your budget


Adapt your budget to your audience

  • A budget too low risks limiting your campaign's reach.
  • Allocate at least €10/day per platform and per country for significant results.

Monitor your spending

  • If your budget isn't fully spent, your audience may be too small. Consider broadening your targeting criteria.

 

 

5. Monitor your performance and adjust during the campaign

 

  • Regularly evaluate your statistics: Impressions, clicks, redirection rates, etc.
  • React quickly to data: If performance is poor, modify your parameters (targeting, content, budget).
  • Use Ctrl+Reach tools: Consult your results directly on your dashboard to identify areas for improvement.

 


6. Test and repeat

 

  • A/B Testing: Launch several similar campaigns by varying a single element (content, audience, platform). Analyze results and apply lessons learned to future campaigns.
  • Adapt your strategies: What works for one profile or project may not work for another.

Updated on: 11/07/2025

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