How does the Ctrl+Reach algorithm work?

Understanding the Ctrl+Reach algorithm

The Ctrl+Reach algorithm is specially designed to maximize the effectiveness of your advertising campaigns. By monitoring performance in real time, it acts as a safety net to avoid wasting your budget on poorly performing campaigns.

How does the Ctrl+Reach algorithm work?

When your campaign encounters difficulties, such as :

• Cost-per-action (CPA) too high or too low.
• A target audience that is not very receptive.
• Low engagement or conversions.

The algorithm can automatically stop the broadcast to preserve your budget.

What to do if your campaign is stopped?

You can relaunch your campaign by adjusting certain parameters such as:

• Audience targeting (ages, interests, location).
• Visual content or format.
• The budget or platforms selected.

For more tips, see our article on recommendations for improving your campaigns.

Updated on: 10/07/2025