Articles on: CREATE AND MANAGE CAMPAIGNS

Create and launch a campaign on Ctrl+Reach

Create and launch a campaign on Ctrl+Reach is quick and easy. Here's a step-by-step guide to setting up your advertising campaign.

Step 1: Get to dashboard

Log in to your Ctrl+Reach account.
On your left-hand menu, click on the Campaigns button, then on your campaign dashboard, click on “New campaign”.

Choose the profile on which you want to run a campaign

Step 2: Choose your campaign objective

Select the main objective of your campaign from the following options:

Interactions & Awareness: Promote a post or content to generate interaction.
Audience Growth: Increase subscribers or collect emails.
Listeners and Saves: Increase streams or generate pre-saves.
Sales and Others: Encourage clicks on external links for specific sales or conversions.

Step 3: Configure settings

Duration: Select start and end dates

Budget & platforms: Define budget you want to invest and platforms on which to run ads (minimum of €10 per day, per platform, per country).

Territories: Select countries, regions or cities you wish to target.

IMPORTANT
Geographic targeting is different between Meta and TikTok.
That’s why, when you want to target a region or a city, you must add them separately on each platform.

Watch out for duplicates

You can add a region and additional cities if needed
However, you cannot add a city that is already included within a selected region

Age and gender: Determine age range and gender of your audience.

CTRL+REACH RULES: To optimize your results, the minimum campaign budget is €10 per day, per country, per platform.

Step 4: Define your audience

Fanbase + Lookalike: automatically selected in your campaign (you can deselect some depending on the audience you want to reach).

Audience Library: Choose a category that match with our audience library.

Personalized targeting and audience profiles: Add keywords or connected profiles (Meta and/or Youtube) from your Ctrl+Reach account to refine your targeting.

TO KNOW: A Ctrl+Reach audience library groups audiences based on popular categories. Favouring categories with ‘Interests’ next to them as an example (e.g. Taylor Swift for Pop) allows the algorithm to refine targeting.

Step 5: Configure content

Choose content: Select an existing post on your social networks or create a dark post directly on Ctrl+Reach.
Customize: Add a text caption if needed (dark posts only)

WARNING: Carousels are not compatible with listener and save campaigns. They can be used for audience growth and sales campaigns. For engagement and awareness campaigns, carousels are allowed only without a link, or with a link to your Instagram profile.

Step 6: Validation and launch

Once all steps have been completed, click on “Validate”.
Your campaign will be submitted for validation by Meta, Google or TikTok (depending on chosen platform).
Once validated, the campaign will be launched automatically.

TUTO: If you want to learn more about how to launch a campaign by objective, feel free to check out this playlist

For best results:

Use high-quality videos adapted to platform formats.
Make sure your keywords and categories are relevant to your target audience.
Launch campaigns with a sufficient budget to guarantee good reach.

Updated on: 15/06/2026

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