Campaign types

Ctrl+Reach offers a range of advertising campaigns designed to meet specific needs and achieve your objectives. Here are the details for each type of campaign:

1. Interactions & Awareness campaigns

Objective: Increase visibility and generate interaction on your content with your target audience.

Sub-types:

• Promote a post on Instagram, Facebook or Tiktok
• Promote a videos or Shorts on Youtube

Recommended for:

• Launching new releases (albums, singles, clips...).
• Announcing events such as concerts, collaborations.
• Promoting new information, products...
• Campaigns to boost engagement on social networks.

**2. **Audience Growth campaigns

Objective: Expand your fanbase and attract new subscribers or contacts.

Sub-types:

• Increase Followers: encourage users to follow your Instagram or TikTok accounts.
• Collect emails: create a database of fans through Facebook or Instagram (usable as advertising audience)

Recommended for :

• Offer an incentive: exclusive access to content or notifications on releases
• Contests: win tickets, merchandise...
• Artists looking to strengthen their ties with super fans.
• The built of a long-term strategy by collecting your own database.

**3. **Listeners & Save campaigns

Objective: Generate streams or pre-saves on streaming platforms to boost your track visibility.

Sub-types :

• Generate listeners: Promote your tracks or albums on Spotify, Apple Music, Deezer...
• Pre-save: Encourage fans to save a track or album before its official release.

Recommended for :

• Getting ready for a release and maximizing conversions (new listeners) from day one.
• Stimulate streaming platform algorithms by increasing the number of streams from an external source.

**4. **Sales & Others campaign

Objective: Get your audience to make a specific action after the click on the ad, such as buying tickets or product.

Sub-types :

• Ticket sales or merch: Redirect users (using a tracking pixel) to a ticket office or online store to generate sales.
• External link: classic click campaign - showcase a website, landing page, or other link relevant to your project.

Recommended for :

• Promotion of shows, tours, new collections...
• Promotion of a specific product or service.

Why is it important to choose right type of campaign?

Each type of campaign is designed to meet specific objectives. Identifying your needs (engagement, audience, listeners, sales, etc.) will enable you to maximize the impact of your campaigns.

Updated on: 18/11/2025