Articles on: CREATE AND MANAGE CAMPAIGNS

Campaign - Setting up a target audience

Setting up an effective target audience is essential for optimizing your campaign results. Here's a step-by-step guide to setting up your audience on Ctrl+Reach.

1. Go to Settings

When creating your campaign, go to the Settings step.
You'll see several configuration options for defining your target audience.
Age: Select an age range appropriate to your content (for example, 18-34 for a young audience).
Gender: Choose Men, Women, or All depending on your target audience.
Select the countries, regions or cities you wish to target.

2. Go to Audience section

Add centers of interest. Centers of interest help refine your audience. Here's how to set them up:
Audience Library: Add up a main category to focus your campaign on the right audience.
Additional keywords: Add relevant keywords like “Streetwear”, “Yoga”, or “Hip Hop” to capture a more specific audience.
Similar profiles: Choose profiles available on Ctrl+Reach in the same interest category to extend your reach.

Avoid over-restrictive targeting: Make sure your audience is large enough to ensure effective distribution.

Test different configurations: Run several campaigns with slightly different audiences to see what works best.

Updated on: 11/07/2025

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