Campaign - Recommended budgets by objective

For optimum results, it's important to allocate the right budget to each campaign objective. Here are minimum budgets advised per day, platform and country, for the 4 main campaign objectives.

1. Interactions & Awareness

Objective: Improve awareness and generate engagement.

• Recommended budget: Minimum €10 / day / platform / country.
• Recommended duration: 5 to 10 days to maximize reach and interaction with your content.

Example: Promote a video or Instagram post to attract attention.

2. Audience Growth

Objective: Increase your follower on social networks, or collect emails

• Recommended budget: Minimum €15 / day / platform / country.
• Recommended duration: 7 days for significant results.

Example: Just before a release, get visits on Instagram, or followers on TikTok. Or organize a contest to grab followers emails

3. Listeners & Save

Objective: Generate streams on platforms (Spotify, Apple Music...) or encourage people to pre-save a new release.

• Recommended budget: Minimum €20 / day / platform / country.
• Recommended duration: 5 to 7 days, ideally just before (pre-save) or the release date to maximize impact.

Example: Get people to listen to your new EP, redirect them on Spotify, Apple Music, Amazon... with our Smartlink.

4. Sales & Others

Objective: Increase products/tickets sales, or achieve other specific objectives (collecting emails).

• Recommended budget: Minimum €30 / day / platform / country.
• Recommended duration: 7 to 14 days for solid results, especially on events such as concerts or product launches.

Example: Campaign to sell concert tickets or merchandising.

Why are these budgets important?

The recommended minimum budgets guarantee sufficient visibility for your campaigns to achieve their objectives. They enable you to maximize your advertising performance while optimizing your return on investment.

Updated on: 10/07/2025