Campaign - Audience types

Ctrl+Reach offers several audience types to adapt to your needs and optimize your advertising campaigns. Here's an overview of the three main audience types available:

1. Audience Fan Base

Fan Base + Lookalike : Based on data from your existing fans, such as those who interact with your social networks or watch your videos. Reach users with behaviors similar to those of your fans.

Objective: Target existing fans or people similar to your current fans.

Recommended for :

• Build community loyalty.
• Reach an audience close to your existing fans.

2. Audience Library

Ctrl+Reach Base: An audience predefined by Ctrl+Reach, comprising fans of a certain category (par exemple Film-Action).

Objective : Reach a targeted audience interest category. Based on our audience pool of +1000 genres.

Recommended for:

• Campaigns to promote specific categories.

3. Personalized Audience

Meta base: You can create an audience based on specific interests in Meta, such as keywords or well-known personalities. Example: “Electronic Music,” “Streetwear,” or an personality like “Charli XCX”.

CSV import: Import your database (emails, fans, etc.) to create a customized audience on Meta.

Objective: Create a specific audience based on your own data or interests.

Recommended for :

• Retargeting or hyper-specific targeting campaigns.

Mail audience via Meta

If you have customized support and your request concerns a mail audience to be managed directly in Meta, it's important not to confuse it with audiences configured via Ctrl+Reach.

In this case, request a transfer to an agent, so that we can support you in setting up your audience directly in Business Manager.

Updated on: 10/07/2025