Budget not fully spent

If your target audience is too small, platforms like Meta or TikTok will have trouble getting your ads out to enough people.

Broaden your targeting (e.g. increase the age range or add countries). Add additional interests to reach a wider audience.

Advertising platforms like Meta sometimes automatically stop campaigns if they judge that performance (clicks, engagement) is unsatisfactory.

Modify advertising content to make it more engaging. Test another campaign objective (e.g. Visibility instead of Redirects).

A technical bug or configuration problem (incorrectly installed pixel, non-compliant content, etc.) may limit distribution.

Check that all your parameters are correctly configured (pixel, content, link). Contact Ctrl+Reach support if the problem persists.

If the daily budget is too high in relation to the target audience or campaign duration, it may not be fully utilized.

Adjust your budget to your audience. For example: €30/day per country and per platform is a reasonable base.

If your content isn't compelling or doesn't resonate with your audience, performance will be poor and the budget under-utilized.

Create more powerful visuals or videos. Add a clear Call-to-Action (“Buy now”).