What does connecting to Ctrl+Reach mean?

The connection on Ctrl+Reach corresponds to the sharing of access and permissions between your account (Instagram, Facebook/Meta, TikTok, YouTube) and our platform.

This connection allows us to obtain the necessary rights to:

• Access your content (posts, reels)
• View your statistics and data (insights, performance, audiences)
• Launch and manage advertising campaigns 

Why is this connection essential?

Without these permissions, it is technically impossible to:

• Create a campaign
• Run ads
• Track performance

In summary: without a valid connection, no ads can be launched (except for YouTube).

Are you staying in control?

Yes, at any time.

The entity sharing access retains full ownership and control.

It can revoke permissions at any time directly from its Business Manager.

Ctrl+Reach only has access to the elements strictly necessary for managing advertising campaigns.

Updated on: 04/03/2026