Ticket or merchandising strategy (music)

This 3-phase strategy is designed to sell tickets or merchandise while creating engagement around your event. Ideal duration: 1 to 2 months.

Objectives:

• Interactions & Awareness
• Collect emails
• Sell tickets or merchandise

💡 Of course, this plan is adaptable according to your needs, your budget, your targets and the platforms you want to activate.

Phase 1 – Interactions & Awareness

Objective: To feed advertising audiences and raise awareness of the product/event.

Budget : €50

"Boost post" campaign

• Platforms: Instagram
• Content: Teaser Video, Photo, Carousel
• Audience: Fanbase, Genre, Interests
• Duration: 5 days

Phase 2 - Collect emails (contest)

Objective: Boost visibility and at the same time collect email addresses with a contest to retarget these audiences into phase 3, and enable ultra-qualified profiles for sales.

Budget: €150

"Collect emails" campaign

• Platforms: Instagram
• Content: Video game contest "Try to win 2x2 tickets"
• Audience: Fanbase, Genre, Interests
• Duration: 15 days

Phase 3 - Sale of merchandise tickets (conversion)

Objective: Convert some of the most engaged audiences from phases 1 and 2 into buyers.

Budget: €300

A/B testing campaign #1 - "Tickets"

• Platforms: Instagram
• Budget: 150€
• Content #1: Teaser video
• Audience: Fanbase, Genre, Interests, CSV mail
• Duration: 10 days

A/B testing campaign #2 - "Tickets"

• Platforms: Instagram
• Budget: 150€
• Content #2: Teaser video
• Audience: Fanbase, Genre, Interests, CSV mail
• Duration: 10 days

Strategy summary

• Total budget: €500
• Duration: 1 month

→ If you would like to know more about content selection, please read our article on content recommendation.

Updated on: 11/07/2025