Articles on: CONTENT STRATEGY

Strategy Template

I. Release strategy (music)


Here's an example of a typical strategy for a release, with a total budget of €500, divided into two phases with distinct objectives.


This strategy is designed for the launch of an album or a single highlighted by a YouTube clip.


Objectives:

  • Interactions & Awareness
  • New listeners


💡 Of course, this plan is adaptable according to your needs, your budget, your targets and the platforms you want to activate.


Phase 1: Pre-release - Interaction & Awareness

Objective: A week before publication, you need to attract attention and engage advertising audiences. Awareness is achieved through teasing, which stimulates commitment.
Budget: €100
Duration: 5 days (starting 5 days before release)


"Boost post" campaign
  • Platforms: Instagram and/or TikTok
  • Content: video teaser (existing post)
  • Audience: Fanbase, Genre, Interests


Phase 2: D-Day + post-release - New listeners

Objective: Once the title is published, the aim is to strengthen the external sources of listeners to activate the DSP algorithmic playlists.
Total budget for this phase: €400
Launch on release day or D+7.


"Boost clip" campaign
  • Platforms: Youtube
  • Budget: €100
  • Audience: Fanbase, Genre, Interests
  • Duration: 7 days


A/B testing campaign #1 - "New listeners"
  • Platforms: Instagram
  • Budget: €150
  • Content #1: alternative video or excerpt from the clip
  • Audience: Fanbase, Genre, Interests
  • Duration: 15 days


A/B testing campaign #2 - "New listeners"
  • Platforms: Instagram
  • Budget: €150
  • Content #2: alternative video or excerpt from the clip
  • Audience: Fanbase, Genre, Interests
  • Duration: 15 days


Wait for the first 2-3 days of learning, the idea is to stop the least performing campaign, and transfer the remaining budget to the best performing campaign, extending it by 5 to 7 days.


Strategy summary:

Total budget: €500
Duration: 20j
→ If you would like to know more about content selection, please read our article on content recommendation.


II. Playlist promotion strategy (music)



Here's an example of a strategy for promoting playlists, structured in two phases, and designed to optimize listeners on streaming platforms.


Objectives:

  • Interactions & Awareness
  • New listeners


💡 Of course, this plan is adaptable to your needs, your budget, your targets and the platforms you want to activate.


Phase 1 – Interactions & Awareness

Objective: Maximize the visibility of playlists and target qualified audiences.
Budget: €100


"Boost post" campaign
  • Platforms: Instagram
  • Content: Video teaser
  • Audience: Fanbase, Genre, Interests
  • Duration: 7 days


Phase 2 - New listeners (A/B test + final campaign)

Objective: Once advertising audiences are engaged, the next step is conversion. We need to lead this audience to streaming platforms, and develop the playlist fanbase.
Total budget: €400


→ For A/B testing (2 campaigns at €100)


A/B testing campaign #1 - "New listeners"
  • Platforms: Instagram
  • Budget: €200
  • Content: Video
  • Audience: Fanbase, Genre, Interests
  • Duration: 10 days


A/B testing campaign #2 - "New listeners"
  • Platforms: Instagram
  • Budget: €200
  • Content: Video
  • Audience: Fanbase, Genre, Interests
  • Duration: 10 days


Wait for the first 2-3 days of learning, the idea is to stop the least performing campaign, and transfer the remaining budget to the best performing campaign, extending it by 5 to 7 days.


Strategy summary:

  • Total budget: €500
  • Total duration: 20 days

→ If you would like to know more about content selection, please read our article on content recommendation.


III. Audience growth strategy (music)



Here's an example of a strategy to boost your visibility and develop your audience, with a budget of €500. A strategy that can be applied in a quiet time for the artist (no releases, little news), or just before an activation.


Objectives:

  • Interactions & Awareness
  • Audience growth


💡 Of course, this plan is adaptable according to your needs, your budget, your targets and the platforms you want to activate.


Phase 1 – Interactions & Awareness

Objective: Qualify or re-qualify audiences, stimulate engagement and capture attention.
Total budget: €100


"Boost post" campaign
  • Platforms: TikTok
  • Budget: 50€
  • Content: Video (teaser, live, alternative content)
  • Audience: Fanbase, Genre, Interests
  • Duration: 2 days


"Boost post" campaign
  • Platforms: Instagram
  • Budget: 50€
  • Content: Video (teaser, live, alternative content)
  • Audience: Fanbase, Genre, Interests
  • Duration: 5 days


Phase 2 - Audience growth (followers)

Objective: Obtain new subscribers by generating visits to the artist's profile
Total budget: €400


"Increase Followers" campaign
  • Platforms: TikTok
  • Budget: 150€
  • Content: Video (teaser, live, alternative content)
  • Audience: Fanbase, Genre, Interests
  • Duration: 6 days


"Increase Followers" campaign
  • Platforms: Instagram
  • Budget: 150€
  • Content: Video (teaser, live, alternative content)
  • Audience: Fanbase, Genre, Interests
  • Duration: 15 days


"Increase Followers" campaign
  • Platforms: Youtube
  • Budget: €100
  • Content: Video clip or Short
  • Audience: Fanbase, Genre, Interests
  • Duration: 10 days


→ Launch outside Ctrl+Reach on request to support.


Strategy summary:

  • Total budget: €500
  • Duration: 20j

→ If you would like to know more about content selection, please read our article on content recommendation.


IV. Ticket or merchandising strategy (music)



This 3-phase strategy is designed to sell tickets or merchandise while creating engagement around your event. Ideal duration: 1 to 2 months.


Objectives:

  • Interactions & Awareness
  • Collect emails
  • Sell tickets or merchandise


💡 Of course, this plan is adaptable according to your needs, your budget, your targets and the platforms you want to activate.


Phase 1 – Interactions & Awareness

Objective: To feed advertising audiences and raise awareness of the product/event.
Budget : €50


"Boost post" campaign
  • Platforms: Instagram
  • Content: Teaser Video, Photo, Carousel
  • Audience: Fanbase, Genre, Interests
  • Duration: 5 days


Phase 2 - Collect emails (contest)

Objective: Boost visibility and at the same time collect email addresses with a contest to retarget these audiences into phase 3, and enable ultra-qualified profiles for sales.
Budget: €150


"Collect emails" campaign
  • Platforms: Instagram
  • Content: Video game contest "Try to win 2x2 tickets"
  • Audience: Fanbase, Genre, Interests
  • Duration: 15 days


Phase 3 - Sale of merchandise tickets (conversion)

Objective: Convert some of the most engaged audiences from phases 1 and 2 into buyers.
Budget: €300


A/B testing campaign #1 - "Tickets"
  • Platforms: Instagram
  • Budget: 150€
  • Content #1: Teaser video
  • Audience: Fanbase, Genre, Interests, CSV mail
  • Duration: 10 days


A/B testing campaign #2 - "Tickets"
  • Platforms: Instagram
  • Budget: 150€
  • Content #2: Teaser video
  • Audience: Fanbase, Genre, Interests, CSV mail
  • Duration: 10 days


Wait for the first 2-3 days of learning. The idea is to stop the least effective campaign, and transfer the remaining budget to the most effective campaign, extending it by 5 to 7 days.


Strategy summary

  • Total budget: €500
  • Duration: 1 month

→ If you would like to know more about content selection, please read our article on content recommendation.

Updated on: 12/08/2026

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