Articles on: STRATEGY

Release strategy (music)

Here's an example of a typical strategy for a release, with a total budget of €500, divided into two phases with distinct objectives.

This strategy is designed for the launch of an album or a single highlighted by a YouTube clip.

Objectives:

Interactions & Awareness
New listeners

💡 Of course, this plan is adaptable according to your needs, your budget, your targets and the platforms you want to activate.

Phase 1: Pre-release - Interaction & Awareness

Objective: A week before publication, you need to attract attention and engage advertising audiences. Awareness is achieved through teasing, which stimulates commitment.

Budget: €100

Duration: 5 days (starting 5 days before release)

"Boost post" campaign

Platforms: Instagram and/or TikTok
Content: video teaser (existing post)
Audience: Fanbase, Genre, Interests

Phase 2: D-Day + post-release - New listeners

Objective: Once the title is published, the aim is to strengthen the external sources of listeners to activate the DSP algorithmic playlists.

Total budget for this phase: €400

Launch on release day or D+7.

"Boost clip" campaign

Platforms: Youtube
Budget: €100
Audience: Fanbase, Genre, Interests
Duration: 7 days

A/B testing campaign #1 - "New listeners"

Platforms: Instagram
Budget: €150
Content #1: alternative video or excerpt from the clip
Audience: Fanbase, Genre, Interests
Duration: 15 days

A/B testing campaign #2 - "New listeners

Platforms: Instagram
Budget: €150
Content #2: alternative video or excerpt from the clip
Audience: Fanbase, Genre, Interests
Duration: 15 days

Wait for the first 2-3 days of learning, the idea is to stop the least performing campaign, and transfer the remaining budget to the best performing campaign, extending it by 5 to 7 days.

Strategy summary:

Total budget: €500

Duration: 20j

→ If you would like to know more about content selection, please read our article on content recommendation.

Updated on: 11/07/2025

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