Recommended content: sales campaign (music)
A sales campaign aims to direct your audience in a consistent way, to a specific link (tickets, merch) to increase clicks and conversions. Here are recommendations for optimizing your content, especially for videos and Smartlink.
1. Recommended content types
Recommendations:
- Vertical (9:16)
- Duration: 10 to 30 min
- Integrated text: Name of artist, title of project related to sale, sale date, clear call to action.
Contents
For ticket sales:
- Aftermovie or live extract: show the atmosphere, the crowd, the energy of your past concerts
- Face cam / artist announcement: “See you on July 12 at La Maroquinerie!”
- Event teaser: line-up, location, date, rhythmic visual effects with call-to-action
- Video contest / limited pre-sales: “First 50 tickets at a discount!”
For merchandise sales :
- Product presentation in situation: someone wearing the t-shirt / hoodie
- Unboxing or focus on details: fabrics, silk-screening, packaging
- Face cam announcement / storytelling: why this collection, what it represents
2. Creative tips
- Hook from the start: The first 3 seconds are crucial: strong visual or direct message.
- Stay consistent with your world: Colors, tone, style, people should recognize you at a glance.
3. Smartlink optimization
- Customized visual: Video or artwork by the artist.
- Streaming platforms included: Spotify, Apple Music, Deezer.
- Catchy message: "Add to your playlist now!"
4. Examples of CTAs
Add a clear CTA to your content, tailored to your objective:
- "See you on stage? Click here!"
- "Pre-sale tickets available here"
- "Limited edition tickets - don't miss out"
5. Content examples
Updated on: 11/07/2025
Thank you!