Recommended content : release campaign (music)

The aim of a release campaign is to attract people by turning the curious into regular listeners. Content is key to a successful release campaign. It must make people want to listen immediately, while reflecting the project's artistic universe.

1. Recommended content types

Recommendations:

• Duration: 10 to 20 seconds
• Format: Vertical (9:16)
• Catchy extract from a track (chorus or intro).
• Adds text with release date, track name or catchphrase.
• Call to action (CTA).

Here are the contents that work best:

• Clip excerpt: choose a strong or visually impacting moment, with the sound well timed
• Visualizer: if you don't have a clip, an animated visual + audio (with lyrics or simple loop) can work very well
• Live/studio session: short excerpt in studio or acoustic, very effective for authenticity
• Teaser: the artist reacting to his own sound, announcing the release, or staging a situation related to the track.

2. Creative tips

• Focus on accessibility: Choose musical extracts that are easy to listen to for a wide audience (catchy intro or chorus).
• Use representative visuals: Present the artist's universe through images or videos that highlight his or her musical identity.

3. Examples of CTAs

Add a clear CTA to your content, tailored to your objective:

"Add to your Spotify library now!"

"Discover [Artist name] on YouTube."

"Listen to our new single here."

4. Content examples

Release - James Loup

Release - SL Krack

Updated on: 11/07/2025