Recommended content: playlist promotion campaign (music)

The aim of a playlist promotion campaign is to generate listens on a specific playlist (Spotify, Apple Music, Deezer, etc.).

The content used must make people want to click on the playlist, discover the universe, and dive in.

1. Recommended content types

Recommendations

• Vertical (9:16)
• Duration: 10 to 30 seconds
• Integrated text: Playlist name, mood, genres, clear call to action.

Contents

• Multi-artist editing: song excerpts + names of artists in the playlist.
• Dynamic screen capture: scroll through the playlist on Spotify or Apple Music, zooming in on key tracks.
• Animated playlist teaser: dynamic visuals with a sequence of covers, or staging of the playlist theme.

2. Creative tips

• Be ultra-clear: from the very first seconds, it must be clear that this is a playlist to discover, not a song or a concert.
• Highlight the artists or mood: this is what attracts the most attention (e.g. “Best of new soul”, “Only bangers”, “Rap nuggets 2024”...).

3. Examples of CTAs

Add a clear CTA to your content, adapted to your objective:

• "Discover the playlist"
• "Your soundtrack of the moment is here"
• "The selection not to be missed"

4. Content examples

Playlist - Borduas

Updated on: 11/07/2025