Recommended content: audience growth campaign (music)

The aim of audience growth campaigns is to convert the people reached into subscribers.

Content plays a key role in this conversion: it must reflect the artist's universe, while being clear, engaging and easily understood.

1. Recommended content types

Recommendations:

• Ideal length: 10 to 30 seconds.
• Vertical format (9:16)
• Add subtitles for soundless viewing.
• Include a call to action (CTA)

Here are the contents that work best:

• Live / performance: live extract or studio session with good audio quality
• Clip extract: only if the message is clear, impactful and adapted to the vertical format
• Universe presentation: video mood, short montage that makes you want to see more
• Face cam: the artist speaks directly to the audience, presents a project or shares a moment of life.

2. Creative tips

• Highlights your visual identity: Includes logo and uses colors consistent with your branding.
• Starts strong: The first 3 seconds are crucial to capturing attention.
• Add storytelling: Create an emotional connection by telling a story.
• Optimize for mobile: Make sure visuals and text are readable on small screens.

3. Examples of CTAs

• "Discover our new products"
• "Watch the clip now"
• "Swipe for more details"
• "Join our community"

4. Content examples

Boost Post - 2TH

Followers - Fleur de Mur

Updated on: 11/07/2025