Articles on: STRATEGY

Playlist promotion strategy (music)

Here's an example of a strategy for promoting playlists, structured in two phases, and designed to optimize listeners on streaming platforms.

Objectives:

Interactions & Awareness
New listeners

💡 Of course, this plan is adaptable to your needs, your budget, your targets and the platforms you want to activate.

Phase 1 – Interactions & Awareness

Objective: Maximize the visibility of playlists and target qualified audiences.

Budget: €100

"Boost post" campaign

Platforms: Instagram
Content: Video teaser
Audience: Fanbase, Genre, Interests
Duration: 7 days

Phase 2 - New listeners (A/B test + final campaign)

Objective: Once advertising audiences are engaged, the next step is conversion. We need to lead this audience to streaming platforms, and develop the playlist fanbase.

Total budget: €400

→ For A/B testing (2 campaigns at €100)

A/B testing campaign #1 - "New listeners"

Platforms: Instagram
Budget: €200
Content: Video
Audience: Fanbase, Genre, Interests
Duration: 10 days

A/B testing campaign #2 - "New listeners"

Platforms: Instagram
Budget: €200
Content: Video
Audience: Fanbase, Genre, Interests
Duration: 10 days

Wait for the first 2-3 days of learning, the idea is to stop the least performing campaign, and transfer the remaining budget to the best performing campaign, extending it by 5 to 7 days.

Strategy summary:

Total budget: €500
Total duration: 20 days

→ If you would like to know more about content selection, please read our article on content recommendation.

Updated on: 11/07/2025

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