Articles on: CONNECTION

META - I don't have a Business Manager (BM)

CTRL+REACH REQUIREMENTS: To use Ctrl+Reach or be able to manage your digital promotion properly (for Facebook and Instagram), you will have to own a Meta Business Manager. If you still don't have it, it's the moment to create your own one ! When it's done, last step : add your Facebook page and your Instagram account on your Business Manager, to be able to run permissions and people / companies access directly from there

Option 1

Go to business.facebook.com and click on the “Start” button in the top right-hand corner, then follow the steps to create your Meta Business Manager.

Option 2

Link your Instagram and Facebook accounts by following this article.
If you don't already have a Business Manager (BM), Meta will automatically create one for you.

This BM will group together your assets (Facebook Pages, Instagram account, Pixels, etc.), making it easier to manage and track your advertising campaigns.

ADVICE: Name your Business Manager the same way that your Facebook page to make the creation easier

Next Step

Updated on: 11/07/2025

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