🚧 CTRL+REACH REQUIREMENTS

Before starting the connection of your Meta accounts to Ctrl+Reach, there are a few essential prerequisites to check. Don’t worry, we’ll walk you through everything step by step.

1. Your Facebook Page and Instagram account must already be linked together.
2. You must have a Business Manager (BM) with:

• your Facebook Page
• your Instagram account

added inside it.

⚠️ If any of these conditions are not met, the connection to Ctrl+Reach will not work.

To help you, here’s how to set everything up.

PREREQUISITE

PREREQUISITE 1 – Link Facebook and Instagram

You can do this from your phone (via Instagram > Edit Profile), but it’s easier from a computer using your Facebook Page settings.

• Go to your Facebook Page.
• In the left-hand menu, click on "Settings".

• In the new left-hand menu, click on "Linked Accounts".
• Select "Instagram".

• Follow the steps to connect your Instagram account.

You can choose whether or not to allow messages to appear in Meta Business Suite — this won’t block the connection.

Once this step is completed, your Facebook Page and Instagram account will be successfully linked!

PREREQUISITE 2 – Create a Business Manager

To use Ctrl+Reach (and manage your Facebook & Instagram promotions effectively), you must have a Meta Business Manager account.

If you don't have one yet, now is the time to create one ✌️

There are two ways to do this:

• Option 1: By linking Facebook and Instagram together (as shown above), Meta will create, if it hasn't already, a Business Manager with all your assets (Facebook Pages, Instagram account, Pixels, etc.).
• Option 2: Go to: business.facebook.com

Once your Business Manager has been created, you need to add your Facebook page and Instagram account to it.

Add your Facebook page to Business Manager

Even if you don't actively use Facebook, a Facebook page is a must.

• Go to business.facebook.com
• Click on “Business Settings” (bottom left) 

• In the left-hand menu, click on “Pages.”
• Click on “Add” → “Add an existing Facebook page.”

• Paste the URL of the Facebook page, then click “Next.”

• On the next page, nothing to do, just click on “Next.”

• Then on the last page, check the small box at the bottom.
• Finally, click “Add Page.”

Your Facebook page has now been added to your Business Manager.

Add your Instagram account to Business Manager

• In Settings
• Click on “Instagram Accounts” in the left-hand menu
• Click on the blue “Add” button

• Here, make sure you comply with the Meta terms and conditions, then check the box at the bottom to accept and click on “Add Instagram account.”

• Log in to your Instagram account to add it.

Your Instagram account is now connected to Business Manager.

You are now ready to advertise effectively and connect your accounts to Ctrl+Reach.

🔗 CONNECTION TO CTRL+REACH

Once all the prerequisites have been validated, you can start the connection.

Go to Ctrl+Reach:

• Main menu
• Click on “Edit” under the profile name
• Then click on “Link Meta accounts”

👉 Next, there are two possible scenarios

To successfully complete your connection, you can follow this diagram: it will help you quickly identify where the problem lies if there are any issues.

CASE 1 – You are NOT the owner of Business Manager

If you are only an administrator (or lower) of the page or BM, you cannot make the connection.

In Ctrl+Reach:

• Click on “I am not the owner.”
• A link will appear.
• Copy this link and send it to the owner of the Business Manager.

👉 He/she will have to perform the operation (you can share this login document with him/her to help 😉).

Once done:

• Refresh your page
• Meta accounts should appear as connected

CASE 2 – You ARE the owner of Business Manager

If you created:

• the Facebook page
• the Business Manager
• or you have full access to the BM

then this is the option you should choose.

1. Click on “I am the account owner.”

2. Then click on “I have a Business Manager.”

3. Confirm that your Instagram account is linked to Facebook.

4. Facebook pop-up will open: Select your Business Manager.

5. Then your Facebook page
6. Then your Instagram account
7. On the last screen, click on the blue button at the bottom right

8. You will be automatically redirected to Ctrl+Reach, select again:

• your Business Manager,
• your Facebook page,
• and your Instagram account

9. Finally, click on “Connect” 🎉

Your Meta accounts are now successfully connected to Ctrl+Reach.

Updated on: 22/01/2026