Measuring Smartlink results
Smartlinks are powerful tools for centralizing and promoting your content while collecting valuable performance data. Here are the main key performance indicators (KPIs) to monitor to assess the impact of your campaigns.
1. Visits
What's this?
The total number of times your Smartlink has been consulted, from all sources. This includes every click, even if it comes from the same person.
Why is this important?
It gives you a general idea of the attractiveness of your link and the effectiveness of your promotional efforts.
2. Unique visits
What's this?
The number of distinct people who clicked on your Smartlink. Unlike visits, each person is counted only once, even if they click several times.
Why is this important?
This measures the true breadth of your audience and helps assess your ability to attract new visitors.
3. DSP Redirections
What's this?
The number of times visitors have clicked on a music streaming platform (Spotify, Apple Music, Deezer, etc.) from your Smartlink.
Why is this important?
This reflects your Smartlink's ability to convert visitors into listeners on DSPs (Digital Service Providers).
4. Follow
What's this?
The number of people who followed your profile on a streaming platform (e.g. Spotify or YouTube) thanks to your campaign.
Why is this important?
Followers increase your organic visibility and build audience loyalty.
5. Add to Library
What's this?
The number of times users have added your music to their personal library on a streaming platform.
Why is this important?
This indicator shows the real engagement of your listeners and their interest in listening to your content again.
6. CTA Click
What's this?
The number of clicks on a customized call-to-action button in your Smartlink, such as “Buy Now” or “Watch Clip”.
Why is this important?
It shows the effectiveness of your calls-to-action and your ability to engage your audience.
7. Pre-save
What's this?
The number of users who have saved your music before its official release on a streaming platform.
Why is this important?
Pre-saves boost your visibility from the day of release, increasing your chances of appearing in the platforms' algorithms.
8. Engagement
What's this?
A global measure of user behavior (clicks, adds, shares, etc.) on your Smartlink.
Why is this important?
A good engagement rate indicates that your content and Smartlink are captivating and motivating users to take action.
Updated on: 10/07/2025
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