Glossary - Socials

Dark Post / GhostPost

A sponsored post that is not displayed publicly on the profile or page, but is visible only to the audience targeted by the advertising campaign.

Cross post

The publication of the same content on several different platforms or accounts (for example, on Facebook and Instagram) simultaneously.

Spark Ads (TikTok)

An advertising format unique to TikTok that enables existing organic content published by a creator or brand to be promoted directly from their account.

Feed

A feed is the sequence of publications on your account.

Asset

The assets for a post on social networks are the visuals (images/videos), the text (caption), the redirect link, the call to action, and the tags or hashtags.

Collaborative post

A post created with the “Collaboration” feature of Instagram or other social networks. It appears on the profile of both accounts involved, but may not always be sponsored if the post's origin is not your own account.

Spark Code (TikTok)

A unique code generated to promote existing content on TikTok. This code is used to authorize the sponsorship of content published by another user or creator.

Updated on: 10/07/2025