Glossary - Set up on Ctrl+Reach

Meta

Formerly Facebook, Meta brings together several platforms, including Facebook, Instagram, Messenger and WhatsApp, and allows you to manage your various accounts on a single interface

Business Manager

A Meta tool that lets you manage advertising accounts, audiences, business pages, pixels... and above all user roles to better control access and data.

Pixel

A few lines of code placed on a web page to track users' actions after clicking on an ad. Used to measure conversions and optimize campaigns.

Ads Manager

A tool provided by platforms such as Meta (Facebook and Instagram) or TikTok, which lets you configure, manage and analyze the performance of advertising campaigns.

Login (Meta)

The action of connecting your Meta account (Facebook and Instagram) to Ctrl+Reach. This includes linking a Facebook page, Instagram account and Meta Pixel for performance tracking.

Log in

Log in to your Ctrl+Reach account via the app. This login gives you access to all features.

Updated on: 10/07/2025