Glossary - Set up campaign
Campaign objective
The main goal of an advertising campaign, which determines the type of action you want to encourage. The main objectives available are :
- Interactions & Awareness: Increase views, likes, shares or followers.
- Audience Growth: Get more subscribers or visits to your profile.
- Listeners & Save: Generate streams or pre-saves on streaming platforms like Spotify.
- Sales & Others: Generate sales or redirect to an external link.
InStream / Pre-roll
Video advertising that appears before video content on YouTube.
InFeed
An InFeed ad is an advertising format that appears directly in the recommendation feed of a platform (such as Instagram, Facebook or TikTok). This type of ad integrates naturally with the user's other video recommendations.
Audience
An audience represents the group of people targeted by an advertising campaign according to specific criteria such as their interests, behavior or demographic data. At Ctrl+Reach, audiences come in three main types:
- Fan Base (Fans et Lookalike)
- Fans : These are users who have already interacted with your content, listened to your music, or visited your pages.
- Lookalike : A similar audience created from your existing fan base to reach users with similar characteristics.
- Audience Library (Ctrl+Reach base)
- This audience is built from Ctrl+Reach's internal database.
- Personnalisée (Base Meta ou Google Ads)
- A personalized audience that you create by defining criteria via Meta Business Manager, such as age, gender, interests.
Meta interest
Targeting criteria based on users' interests and behavior on Meta platforms (Facebook, Instagram) to optimize the effectiveness of advertising campaigns. The interests available for a campaign (Instagram or Facebook) are the same on Ctrl+Reach as on Meta.
Updated on: 10/07/2025
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