Glossary - Global Ctrl+Reach

Campaign

An advertising initiative launched to promote a news item/product. Campaigns can be configured on different platforms such as Facebook, Instagram, Youtube or Tiktok.

Smartlink

A personalized link that redirects users to multiple music streaming platforms (Spotify, Apple Music, etc.) or sites based on their preferences, facilitating the promotion of tracks, albums, events or merch.

Targeting

The definition of the demographic, geographic and behavioral criteria of the users you wish to reach with a campaign, such as age, gender, location and interests. ( audience )

Budget

The amount allocated to a campaign. It can be defined for a specific period, with a minimum of €10 per day, per country and per platform.

Feature

A new feature or specific option available on the Ctrl+Reach platform.

Updated on: 10/07/2025