Glossary - Financial

Wallet

The digital wallet where credits and payments available to finance an profile's advertising campaigns are stored.

Credit

The payment unit used to finance campaigns on Ctrl+Reach, which can be topped up as needed.

Refund / Remboursement

The process by which part of a campaign's budget is returned if it is stopped prematurely, often due to a technical problem or poor performance.

Payment Request

A payment request sent via a link generated in Ctrl+Reach. It requires the addition of an email address and an amount. Ideal for collecting payment quickly or for collaborations.

Transaction

Detailed tracking of all financial transactions linked to your Ctrl+Reach account, including :

1. Credits: Funds added to your account to finance campaigns.
2. Withdrawals: Amounts used to pay for campaigns or services.
3. Refunds: Funds returned to your account if a campaign is stopped prematurely or in the event of a technical problem.

Updated on: 10/07/2025