Glossary - Campaign results

Conversion

An action we want the user to perform after seeing an ad, such as a purchase, a click, a registration, or any other significant action.

CTR (Click-Through Rate)

The click-through rate, which measures the effectiveness of a campaign by dividing the number of clicks by the number of impressions. It is used to determine engagement with advertising.

KPI (Key Performance Indicator)

A key performance indicator, used to measure the success of a campaign in relation to objectives (e.g. number of clicks, sales, impressions, etc.).

Call to Action (CTA)

A clear, concise invitation to the user to perform a specific action, such as “Buy Now”, “Listen Here” or “Learn More”. CTAs are often placed on ads or Smartlinks to maximize conversions.

Re-targeting

An advertising strategy that involves targeting users who have already interacted with your content or visited your site, in order to encourage them to perform a specific action (such as a purchase or registration).

A/B Testing

Testing different versions of a campaign to see which version performs best, by testing elements such as text, visuals or targeting.

Popularity Index

The Popularity Index is an indicator that measures an artist's popularity on Spotify. This tool only works if the artist has connected their Spotify page to Ctrl+Reach. It focuses exclusively on the performance of singles, using data such as listens, additions to playlists and overall engagement on the platform.

This index is useful for tracking a single's progress, identifying the best-performing tracks and adapting promotion strategies accordingly.

Campaign status

Campaign status refers to the progress or current status of an advertising campaign on Ctrl+Reach. It allows you to track where the campaign is in its lifecycle, from creation to completion. Here are the different states of a campaign:

• Draft: Campaign under configuration.
• **Scheduled: **Campaign set up at a specific date and time
• Pending: Campaign submitted to advertising platforms for approval
• Rejected: **Campaign reject by **advertising platforms
• Ongoing: Campaign active and distributed to the audience.
• Ending: Campaign reached its scheduled end date, C+R team have to make sure it's all good
• Finished: Campaign reached its scheduled end date.
• Stopped: Campaign prematurely stopped by the Ctrl+Reach algorithm.
• Refund: Campaign stopped by the user.
• Archived: Campaign archived by the user. 

Interactions & Awareness

Impressions: Number of times an ad or post has been seen.

Reach: Number of unique individuals who have seen the content.

Engagement: Interactions such as likes, shares, comments or clicks.

Engagement rate: Interactions divided by impressions, to assess effectiveness.

Profile visits: Number of visits to your social profiles.

Popularity index: Overall assessment of the perception of your content.

Audience Growth

Redirects: Number of clicks to another platform to discover more content.

Profile visits: Number of visits to your social profiles.

Popularity index: Overall assessment of the perception of your content.

Listeners & Save (music)

Video views: Total number of video views to attract audiences to your content.

Thruplay: Number of videos viewed at over 75% (deep engagement).

CPR (Cost per Redirect): Amount spent for each redirect to a streaming platform.

Redirection rate: Percentage of users having clicked on a link to a platform.

Visit: Total number of visits to a Smartlink or linked landing page.

Unique visit: Number of unique users who have visited your site or Smartlink.

Sales & Others

Conversion rate: Percentage of users who have completed the desired action (purchase, listening).

Initiated Check Out: Number of times a user initiates a purchase process.

Purchase Initiated: Users who have added a product to the shopping cart or started an order.

CPC (Cost per Click): Average cost for each click generated.

CPR (Cost per Redirect): Amount spent for each redirect to a streaming platform.

Visit: Total number of visits to a Smartlink or linked landing page.

Unique visit: Number of unique users who have visited your site or Smartlink.

Updated on: 18/11/2025