> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.ctrlreach.co/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# CRM

# I. Mail Space

Ctrl+Reach's email space is designed as a simplified CRM (Customer Relationship Management) tool to enable manage and activate your community. It centralizes e-mail addresses collected via Smartlink campaigns on Ctrl+Reach (New listeners, emails, tickets, merch) offering an efficient way to communicate with your most engaged fans.
 
Thanks to CRM integration, you can identify your super followers (those who interact most with your content) and offer them personalized experiences, such as early access to tickets or exclusive content. This strengthens the emotional bond and builds loyalty with your audience.

### __Opt-in: why is it important (GDPR)__
**Opt-in** is the explicit consent given by a user to receive communications or to have their data used for a specific purpose.
* This means that the user has actively chosen to say “**yes**” to a specific action, such as receiving a newsletter, being targeted by advertisements or being included in a marketing database.
* In the absence of an opt-in, any use of the user's data is generally prohibited, in accordance with data protection regulations such as the GDPR (General Data Protection Regulation).
 
 
###### Why is it important?
The opt-in is crucial for several reasons:
**Legal compliance**
In many regions, including the European Union, the GDPR imposes the obligation to obtain clear consent before collecting or using personal data.

**Credibility and trust**
Users who give their consent are more likely to engage with your campaigns.

**Better marketing performance**
An opt-in database is made up of contacts who are genuinely interested in your content, products or services. This optimizes :
* **E-mailing campaigns (newsletters)**: higher open and click-through rates.
* **Creation of advertising audiences**: precise, committed segments for better-targeted, more effective campaigns.
* **Use of data:** exploit relevant information to personalize your messages, improve your offers and anticipate your audience's needs.

**Strategic use of data**
With a clear opt-in, you can use data legally and ethically.

### __Opt-in and Ctrl+Reach__
On Ctrl+Reach, Opt-in is integrated to enable you to collect data in a compliant and efficient way:
* **Customized smartlinks**: Opt-in fields in your smartlinks to collect emails or advertising consents.
* **Targeted audiences**: Use only opt-in databases for Meta, TikTok or YouTube campaigns, guaranteeing optimal performance and compliance.

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# II. Export mail data

Exporting your e-mail data is quick and easy. Here are the steps to follow:
 
### __Go to the Mail page__
* In the main menu on the left of your screen, click on the “**Mail**” tab.
 ![](https://storage.crisp.chat/users/helpdesk/website/-/7/7/c/6/77c66f5e87ea8c00/capture-decran-2025-07-10-a-16_11q3yid.png =188xauto)
### __Filter opt-in data__
* Select the profile you want and click on “**See only opt-in communications**” option to display only those users who have given their consent, and download their e-mail.
![](https://storage.crisp.chat/users/helpdesk/website/-/7/7/c/6/77c66f5e87ea8c00/capture-decran-2025-07-10-a-16_13delzm.png =391xauto)
### __Download your data__
* Click on the “**Export**” button.
* A **CSV** file containing your data will be automatically downloaded to your device.
 
 
|| LITTLE +: This CSV file is ready to be imported into your CRM tool or used for emailing campaigns.
 
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# III. What happens when a user unsubscribes?


When a user unsubscribes, here's what happens:
 
### __Removal of communication authorizations__
* The user no longer receives any communication related to campaigns or newsletters associated with the opt-in they had previously accepted.
* His status is automatically updated in the database to indicate that he has no longer given his consent.
 
### __Update in Ctrl+Reach__
* On Ctrl+Reach, the unsubscribed user is removed from exportable audiences linked to opt-in communications.
* You can check this change by consulting the “**See only opt-in communications**” option in the **Mail** tab.

### __Synchronization with your CRM__
* If you manually export your data for integration into a CRM, you'll need to update your database regularly by downloading a new CSV file from Ctrl+Reach. This ensures that unsubscriptions are taken into account in future campaigns.
 
|| NOTE: Respecting unsubscribes is a legal obligation (RGPD, CCPA, etc.). Using the addresses of unsubscribed users could result in sanctions.