On Ctrl+Reach, there are two types of Smartlinks:

The Smartlink generated within a campaign

Created directly during the campaign setup.

You can then edit it either from the campaign page or from the Smartlink section, where you can find all your links.

It is only available through your campaign ads.

The Smartlink created outside of a campaign launch

An independent link that you can use daily in your communication (bio, social media, newsletters, etc.).

You can also find it in your Smartlink section.

It is available wherever you choose to share it.

In this article, we’ll explain how to create, edit, and delete a simple Smartlink (outside of a campaign), but all the tips shared here also apply to campaign Smartlinks.

1. Create a Smartlink

Step 1: Access the Smartlink section

• Log in to your Ctrl+Reach account. Go to your profile
• Click on the “Smartlinks” tab in the left-hand menu.
• Click on the “Create a Smartlink” button.

Step 2: Choose an objective

Select the main objective of your Smartlink according to your campaign:

• Get more streams: Convert visitors into streams (+ saves and subscribers) on platforms like Spotify, Apple Music, Deezer or Amazon Music.
• Follow me: Encourage visitors to follow your profile on Spotify, YouTube or other platforms.
• Gather email address: Get e-mails for your newsletters or marketing campaigns.
• Add to library: Encourage visitors to save a single or album to their Spotify or YouTube library.
• Custom CTA: Redirect visitors to a specific site (merchandising, tickets, etc.).
• Presave: Create excitement before your release by pre-saving a song or album.

Spotify presave link is a little more specific to configure.

You need to add at the beginning of the URL:

👉 For an album: https://open.spotify.com/album/

👉 For a track: https://open.spotify.com/track/

Next, add the album or track ID, which you'll find in the Spotify URL.

Step 3: Add secondary links

• You can add several links to other platforms or content.

Examples : Spotify, YouTube, TikTok, Deezer, Youtube, a website

Step 4: Customize the design

• Background image or video: Upload a high-quality 1:1 ratio image or video to make the Smartlink attractive.

Step 5: Name your Smartlink

• Give your Smartlink a clear, precise name so you can find it easily in your dashboard.

Example: “Artist name - Single/Album - Décembre 2024”.

Example: "Campaign name - Product - December 2024".

Step 6: Integrate a Pixel (optional)

• If you want to track performance on your Meta Business, connect a Meta Pixel or other analytical tools.
• This will enable you to collect data on clicks and conversions generated by your Smartlink.

Step 7: Publish and share

• Click on “Validate” to finalize your Smartlink, or any modifications.
• You'll get a unique link that you can share on your social networks, in your advertising campaigns or via other channels.

How to properly set up your Smartlink for better performance

To maximize the performance of your campaigns, it’s important to carefully configure your Smartlink. Here are some best practices to follow:

• Use an attractive background image or video to grab attention in the first few seconds.
• Limit the number of links to avoid spreading your audience too thin (ideally 4–5 links max).
• Share your Smartlink regularly across your social media to increase visibility.
• For France, remember to add Amazon Music and YouTube alongside the main DSPs (Spotify, Apple Music, Deezer).
• If you’re running a listeners/streams campaign, don’t include merch or ticketing links in the Smartlink. The goal is purely to drive listens, not commercial conversions. 

2. Modifying a Smartlink

To update an existing Smartlink :

1. Access your Ctrl+Reach dashboard:

• Log in to your account and go to the Smartlinks tab

2. Select the Smartlink to be modified:

• Click on the “Edit” icon (symbolized by a pencil).

3. Make any necessary changes:

• You can adjust the included platforms, change the graphic design, or update content and links.

4. Save your changes:

• Once you have made your changes, click on “Validate”.

3. Deleting a Smartlink

Deleting a smartlink is not currently supported. If you no longer wish to use a smartlink, here are some alternatives:

• Deactivate the associated promotion: If a smartlink is used in a campaign, stop the campaign so that it is no longer active.
• Rename: Rename the smartlink to avoid confusion in your dashboard.
• Create a new smartlink: If you want to start with a completely different link, create a new smartlink from scratch.

Focus on Presave: Everything you need to know

A pre-save allows your fans to save a song or album on their streaming platform before its official release. It’s an essential step to build excitement and generate plays within the first hours of release.

On CtrlReach, pre-saves are currently available only on Spotify and Apple Music.

How to set up a Spotify Presave link

The pre-save link is slightly more specific to configure, as it depends on your track ID (ISRC) or album ID (UPC).

There are three ways to set it up on CtrlReach:

• Find and enter your ISRC
• Find and enter your UPC
• Or retrieve your Spotify URI, which looks like this: spotify:album:3hk6KO4d1iKlh8YQ8nPcgk

To configure it using the third method on CtrlReach, follow these steps:

• For an album, the URL should start with:

👉 https://open.spotify.com/album/

• For a track, the URL should start with:

👉 https://open.spotify.com/track/

Then, add the unique Spotify ID of the song or album (the one you can find directly in your Spotify link).

Example

If your Spotify link is:

spotify:album:6n0krSCXoyPZPnsb5IvtFE

Then your correct presave link will be:

👉 https://open.spotify.com/album/6n0krSCXoyPZPnsb5IvtFE

Set up your Smartlink

• Go to the Smartlink tab and click “New Smartlink.”

• Select the artist you want to create the Smartlink for, then choose the objective “Pre-save.”
• Once you’ve added your link (as explained above), you can start configuring your Smartlink.

• Add the release date and time, and make sure to select the correct time zone.
• Double-check that the date and time you enter match exactly the official release on DSPs.

• Then, create your link by adding a domain name — for example, the artist’s name — followed by the project name at the end of the link.
• Then add the artist name and the project title.

Finally, configure your landing page:

• You can add other links if you want (like a merch store or ticket website),
• Add the artwork of the project or a video,
• And, if you wish, a tracking pixel.

• Once everything is configured, click on “Save.”

After the release, the link will automatically update to the public version of the project, as long as the date and time entered in your Smartlink are correct.

Updated on: 13/02/2026