Create and share my Meta Pixel (Essential)

To connect your Meta Pixel to Ctrl+Reach, you first need to create a Pixel in Meta Events Manager, then share it with Ctrl+Reach.
Follow the steps below.

1. Create your Meta Pixel

From your Business Manager:

• Go to Business Settings and click on Data Sources
• Then click on Datasets, and select Add
• Name your dataset, then click Create.

2. Install the Pixel on your website

You have two options to install your Pixel on Dice / Shotgun or your website.

Option A — Using the Pixel ID

• Go to Dice or Shotgun → Settings → Integrations
• Find the Meta Pixel section
• Paste your Meta Pixel ID
• Click Save

Option B — Manual code installation

If the platform allows you to add HTML code:

• Go to Events Manager → Install the Pixel
• Copy the Pixel script
• Paste it into the dedicated section on your website
• Save your changes

3. Configure events in Meta Events Manager

• Go to Events Manager and click Set up Conversions API

• Choose Manual setup, then click Next
• Select Conversions API and Meta Pixel, then click Next

• Click Continue

In the Select events section, enable:

• View Content
• Add to Cart
• Initiate Checkout
• Purchase

• Then click Continue until the setup is complete.

4. Share your Meta Pixel

From Data Sources, select your Pixel / Dataset

• Click Assign Partner

• Enter the following Business ID:

• Enable Full control so AdsLink can retrieve all data
• Click Assign

Your Pixel is now shared!
Don’t forget to notify your account manager, so they can link the dataset to your client account in Ctrl+Reach.

Updated on: 02/03/2026