Content - Formats and sizes (existing posts)
Each platform (Instagram, Facebook, YouTube, TikTok) has its own specifications / ad placements to ensure optimal performance of your campaigns. Here's a guide to make sure your content complies with the guidelines for placements selected by Ctrl+Reach.
Square post
- Dimensions: 1080 x 1080 px
- Ratio: 1:1
- Size: <100 MB
Story or Reel :
- Dimensions : 1080 x 1920 px
- Ratio : 9:16
- Size: <100 MB
Landscape video (In-Feed) :
- Dimensions : 1920 x 1080 px
- Ratio : 16:9
- Maximum length: 90 seconds for Reels, 60 seconds for Stories.
- Size: <100 MB
Post video :
- Dimensions : 1080 x 1920 px
- Ratio : 9:16
- Maximum length: 240 minutes for long videos, but favor short formats for engagement.
- Size: <100 MB
Story :
- Dimensions : 1080 x 1920 px
- Ratio : 9:16
- Maximum length: 15 seconds per story.
- Size: <100 MB
YouTube
Horizontal video (pré-roll, in-stream) :
- Dimensions : 1920 x 1080 px
- Ratio : 16:9
- Size: <100 MB
Vertical video (Shorts):
- Dimensions : 1080 x 1920 px
- Ratio : 9:16
- Size: <100 MB
LITTLE EXTRA: To find out more, see Meta Ads Guidelines !
Updated on: 10/07/2025
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