Audience growth strategy (music)

Here's an example of a strategy to boost your visibility and develop your audience, with a budget of €500. A strategy that can be applied in a quiet time for the artist (no releases, little news), or just before an activation.

Objectives:

• Interactions & Awareness
• Audience growth

💡 Of course, this plan is adaptable according to your needs, your budget, your targets and the platforms you want to activate.

Phase 1 – Interactions & Awareness

Objective: Qualify or re-qualify audiences, stimulate engagement and capture attention.

Total budget: €100

"Boost post" campaign

• Platforms: TikTok
• Budget: 50€
• Content: Video (teaser, live, alternative content)
• Audience: Fanbase, Genre, Interests
• Duration: 2 days

"Boost post" campaign

• Platforms: Instagram
• Budget: 50€
• Content: Video (teaser, live, alternative content)
• Audience: Fanbase, Genre, Interests
• Duration: 5 days

Phase 2 - Audience growth (followers)

Objective: Obtain new subscribers by generating visits to the artist's profile

Total budget: €400

"Increase Followers" campaign

• Platforms: TikTok
• Budget: 150€
• Content: Video (teaser, live, alternative content)
• Audience: Fanbase, Genre, Interests
• Duration: 6 days

"Increase Followers" campaign

• Platforms: Instagram
• Budget: 150€
• Content: Video (teaser, live, alternative content)
• Audience: Fanbase, Genre, Interests
• Duration: 15 days

"Increase Followers" campaign

• Platforms: Youtube
• Budget: €100
• Content: Video clip or Short
• Audience: Fanbase, Genre, Interests
• Duration: 10 days

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Strategy summary:

• Total budget: €500
• Duration: 20j

→ If you would like to know more about content selection, please read our article on content recommendation.

Updated on: 11/07/2025