I. Understanding the Algorithm

The Ctrl+Reach algorithm is specifically designed to maximize the efficiency of your advertising campaigns. By monitoring performance in real time, it acts as a safety net to prevent your budget from being spent on underperforming campaigns.

How does the algorithm work?

When your campaign shows signs of underperformance, such as:

• A high cost per action (CPA)
• An audience that is not responsive
• Low engagement or a lack of conversions

The algorithm may automatically stop the campaign to protect your budget.

What should you do if your campaign is stopped?

You can relaunch your campaign by adjusting key parameters, such as:

• Audience targeting (age, interests, location)
• Creative content or format
• Budget or selected platforms

Updated on: 07/08/2026