> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.ctrlreach.co/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Algorithm

# I. Understanding the Algorithm

The Ctrl+Reach algorithm is specifically designed to maximize the efficiency of your advertising campaigns. By monitoring performance in real time, it acts as a safety net to prevent your budget from being spent on underperforming campaigns.

### __How does the algorithm work?__
When your campaign shows signs of underperformance, such as:
* A high cost per action (CPA)
* An audience that is not responsive
* Low engagement or a lack of conversions
The algorithm may automatically stop the campaign to protect your budget.

### __What should you do if your campaign is stopped?__
You can relaunch your campaign by adjusting key parameters, such as:
* Audience targeting (age, interests, location)
* Creative content or format
* Budget or selected platforms
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