Question 1

Release strategy (music)

Accepted Answer

Here's an example of a typical strategy for a release, with a total budget of €500, divided into two phases with distinct objectives.

This strategy is designed for the launch of an album or a single highlighted by a YouTube clip.

Objectives:

Interactions & Awareness
New listeners

💡 Of course, this plan is adaptable according to your needs, your budget, your targets and the platforms you want to activate.

Phase 1: Pre-release - Interaction & Awareness

Objective: A week before publication, you need to attract attention and engage advertising audiences. Awareness is achieved through teasing, which stimulates commitment. Budget: €100 Duration: 5 days (starting 5 days before release)

"Boost post" campaign

Platforms: Instagram and/or TikTok
Content: video teaser (existing post)
Audience: Fanbase, Genre, Interests

Phase 2: D-Day + post-release - New listeners

Objective: Once the title is published, the aim is to strengthen the external sources of listeners to activate the DSP algorithmic playlists. Total budget for this phase: €400 Launch on release day or D+7.

"Boost clip" campaign

Platforms: Youtube
Budget: €100
Audience: Fanbase, Genre, Interests
Duration: 7 days

A/B testing campaign #1 - "New listeners"

Platforms: Instagram
Budget: €150
Content #1: alternative video or excerpt from the clip
Audience: Fanbase, Genre, Interests
Duration: 15 days

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Q: Connection - I am not the owner (partial access) Meta

In the main menu, click on Edit below the profile's name, then click on Link Meta Accounts, and "I am not the owner". You will be directed to a page with a link to copy and send to the profile so they can complete the connection for you. In this case, the profile should refer to <a href="https://help.ctrlreach.co/en/article/connection-i-am-the-owner-full-access-meta-6475k1/">this section</a> to complete the connection: ![](https://storage.crisp.chat/users/helpdesk/website/-/7/7/c/6/77c66f5e87ea8c00/capture-decran-2025-07-10-a-15_1y7ivpw.png =557xauto) After that, refresh your Ctrl+Reach page, and it should be connected !

Question 2

Connection - I am not the owner (partial access) Meta

Accepted Answer

In the main menu, click on Edit below the profile's name, then click on Link Meta Accounts, and "I am not the owner". You will be directed to a page with a link to copy and send to the profile so they can complete the connection for you. In this case, the profile should refer to this section to complete the connection: ![](https://storage.crisp.chat/users/helpdesk/website/-/7/7/c/6/77c66f5e87ea8c00/capture-decran-2025-07-10-a-15_1y7ivpw.png =557xauto) After that, refresh your Ctrl+Reach page, and it should be connected !

Question 3

Understanding statistics and analyzing performance

Accepted Answer

To assess the effectiveness of your Ctrl+Reach campaigns, here are the key indicators to monitor and the expected averages for a good campaign.

1. Key metrics for your campaigns

For Interactions & Awareness campaigns

![](https://storage.crisp.chat/users/helpdesk/website/-/7/7/c/6/77c66f5e87ea8c00/capture-decran-2025-07-10-a-15_6fepnr.png =724xauto) Boost post Generate interactions & increase the visibility and view of an existing post

KPIs to watch :

Impressions: Number of times an ad or post has been viewed.
Engagement: Interactions such as likes, shares, comments or clicks.
Engagement rate: Interactions divided by impressions, to assess content effectiveness..

Promote Music Video Increase views on YouTube and generate engagement

KPIs to watch :

Reach: Number of unique individuals who have seen the content.
Impressions: Number of times an ad or post has been viewed.

For Audience Growth campaigns

![](https://storage.crisp.chat/users/helpdesk/website/-/7/7/c/6/77c66f5e87ea8c00/capture-decran-2025-07-10-a-15_16oytcw.png =822xauto) Increase Followers Acquire new followers by driving profile visits

KPIs to watch :

Impressions: Number of times an ad or post has been viewed.
Profile visit: Number of times users visit your social profiles after interacting with the campaign.
Engagement rate: Interactions divided by impressions, to assess content effectiveness..

Collect Emails Collect f

Question 4

Connect my Pixel to Ctrl+Reach

Accepted Answer

To connect your Meta Pixel to Ctrl+Reach, you must first create a Pixel via Meta's Event Manager, then share this identifier with Ctrl+Reach. Here's how to do it:

1. Create and share the Meta Pixel with Ctrl+Reach:

Share your Pixel with our Business Manager - ID: 979905322752559 | 🧰 Tuto : To share your Pixel with us, take a look at this step-by-step tutorial on how to share your Pixel with us

2. Configure the Pixel on your website :

Return to the Event Manager and select your Pixel.
Click on Configure, then on Install code manually.
Copy the Pixel code provided.
Integrate this code in the header () of your website, ideally just before the closing () tag. Check Pixel installation:
After embedding the code, use the Meta Pixel Helper for Chrome to check that the Pixel is working correctly on your site. By following these steps, you'll be able to efficiently connect your Meta Pixel to Ctrl+Reach, enabling you to track user interactions and optimize your advertising campaigns.

Question 5

Connection - Link Facebook and Instagram

Accepted Answer

||| CTRL+REACH REQUIREMENTS : To use Ctrl+Reach properly, you need to have a Facebook Page and Instagram account, and verify they have been linked

It's very simple ! You can do it from your Instagram profile, but it will be easier from a computer, via your Facebook page.

Go on your page parameters, by clicking on "Manage" :
On the next page, click on " associated accounts" on the left menu :

Then follow the steps to connect your Instagram account from here, and get to the following page (you can allow or not inbox messages to be displayed in your Meta Business):

Question 6

Create and launch a campaign on Ctrl+Reach

Accepted Answer

Create and launch a campaign on Ctrl+Reach is quick and easy. Here's a step-by-step guide to setting up your advertising campaign.

Step 1: Get to dashboard

Log in to your Ctrl+Reach account.
On your left-hand menu, click on the Campaigns button, then on your campaign dashboard, click on “New campaign”. ![](https://storage.crisp.chat/users/helpdesk/website/-/7/7/c/6/77c66f5e87ea8c00/capture-decran-2025-07-10-a-15_n9vuzm.png =769xauto)
Choose the profile on which you want to run a campaign ![](https://storage.crisp.chat/users/helpdesk/website/-/7/7/c/6/77c66f5e87ea8c00/capture-decran-2025-07-10-a-15_r7uxih.png =383xauto)

Step 2: Choose your campaign objective

Select the main objective of your campaign from the following options:

Interactions & Awareness: Promote a post or content to generate interaction.
Audience Growth: Increase subscribers or collect emails.
Listeners and Saves: Increase streams or generate pre-saves.
Sales and Others: Encourage clicks on external links for specific sales or conversions. ![](https://storage.crisp.chat/users/helpdesk/website/-/7/7/c/6/77c66f5e87ea8c00/capture-decran-2025-11-18-a-15_fwuqe8.png =208xauto)

Step 3: Configure settings

Duration: Select start and end dates (minimum 5 days).
Budget & platforms: Define budget you want to invest and platforms on which to run ads (minimum of €10 per day per platform per country).
Territories: Select countries, regions or citie

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